Post by ruhaimaromana22 on Oct 31, 2024 5:21:41 GMT -5
Instagram has become one of the social networks with the greatest reach and popularity in the world. Those who work creating content for this social network know how overwhelming this task can be. Have you ever been unable to have consistent metrics for your posts? Then, your strategy or audience may not be the right one.
Whether you are a personal brand, a company social media marketing service or a small business, you must be up to date with the algorithm's requirements to ensure that your strategy bears the fruits you so desire. If you are one of those who is constantly planning strategies to effectively position yourself on Instagram, this article can help you.
Learn some of the most important Instagram metrics to consider in your strategy. Keep reading. Discover the KPIs that will help you have a better Instagram strategy.
You may be wondering, what are KPIs? These are nothing more than key performance indicators. In other words, they are measures or pieces that together can make your strategy the most successful or disastrous.
It is very important to allow yourself to make a frequent evaluation of Instagram metrics.
Ultimately, this will give you the information you need to make adjustments or changes in due time. Check out some of the most relevant indicators below.
Interactions per follower
Engagement rate is an essential KPI that can help you measure the impact your content is having on the masses. This will help you determine how much the average response intent is based on the number of followers on the account. Likewise, it is a good way to check what types of content your followers like the most.
Specific Labels
This indicator will help you use the tags that are most relevant to your content. This is done primarily to attract followers and generate engagement. Tags are a way to position yourself consciously and efficiently. For business brand accounts, proper management of them can even fulfill a goal (making a sale).
Comments per Post
Believe it or not, Instagram values comments much more than likes. Here's why. A comment implies more actions and expression on the part of the user. Therefore, the algorithm decides to give priority in terms of display in the browser to those posts with more comments.
In Instagram metrics, engagement is relevant.
Number of follow-ups
Followers are a key indicator of how relevant an account may be to a given user community. The algorithm is designed to work on the fly. That is, the more followers you have in small streams of time, the more exposure you get. However, many marketing strategies that focus on generating followers without purpose fail in their attempt.
Real Scope
This metric is essential to obtain more precise information about the users surrounding your account. For example, thanks to reach metrics, it is possible to determine if people clicked on your post. Reach is often confused with impressions, however, the difference is that this data is relevant to knowing if your post had a “hook.”
Marketing strategies implemented on Instagram should focus on covering these essential KPIs as an initial step. Each of these indicators has its reason for being and contributes to the success that a personal brand or company can achieve in the digital field. Remember, consistency and originality are factors that you cannot overlook when we talk about Instagram. Design your strategies, test them and evaluate each of your advances.
We share with you the following blogs that will help you learn more about the strategies you can implement to win the battle against the Instagram algorithm :
Whether you are a personal brand, a company social media marketing service or a small business, you must be up to date with the algorithm's requirements to ensure that your strategy bears the fruits you so desire. If you are one of those who is constantly planning strategies to effectively position yourself on Instagram, this article can help you.
Learn some of the most important Instagram metrics to consider in your strategy. Keep reading. Discover the KPIs that will help you have a better Instagram strategy.
You may be wondering, what are KPIs? These are nothing more than key performance indicators. In other words, they are measures or pieces that together can make your strategy the most successful or disastrous.
It is very important to allow yourself to make a frequent evaluation of Instagram metrics.
Ultimately, this will give you the information you need to make adjustments or changes in due time. Check out some of the most relevant indicators below.
Interactions per follower
Engagement rate is an essential KPI that can help you measure the impact your content is having on the masses. This will help you determine how much the average response intent is based on the number of followers on the account. Likewise, it is a good way to check what types of content your followers like the most.
Specific Labels
This indicator will help you use the tags that are most relevant to your content. This is done primarily to attract followers and generate engagement. Tags are a way to position yourself consciously and efficiently. For business brand accounts, proper management of them can even fulfill a goal (making a sale).
Comments per Post
Believe it or not, Instagram values comments much more than likes. Here's why. A comment implies more actions and expression on the part of the user. Therefore, the algorithm decides to give priority in terms of display in the browser to those posts with more comments.
In Instagram metrics, engagement is relevant.
Number of follow-ups
Followers are a key indicator of how relevant an account may be to a given user community. The algorithm is designed to work on the fly. That is, the more followers you have in small streams of time, the more exposure you get. However, many marketing strategies that focus on generating followers without purpose fail in their attempt.
Real Scope
This metric is essential to obtain more precise information about the users surrounding your account. For example, thanks to reach metrics, it is possible to determine if people clicked on your post. Reach is often confused with impressions, however, the difference is that this data is relevant to knowing if your post had a “hook.”
Marketing strategies implemented on Instagram should focus on covering these essential KPIs as an initial step. Each of these indicators has its reason for being and contributes to the success that a personal brand or company can achieve in the digital field. Remember, consistency and originality are factors that you cannot overlook when we talk about Instagram. Design your strategies, test them and evaluate each of your advances.
We share with you the following blogs that will help you learn more about the strategies you can implement to win the battle against the Instagram algorithm :