Post by account_disabled on Apr 29, 2024 23:24:26 GMT -5
Making personal connections and using great storytelling are key to successful marketing campaigns. But with so many people working remotely from home these days, some companies are struggling to tell their brand’s story in the same engaging ways, especially to create sales and marketing videos without dedicated studio time or on-site video shoots. You don’t have to put your video marketing efforts on the shelf just because offices are empty. In fact, making a professional video from home (or any location) is easier today than ever. You can still create a great marketing video from home without a fully stocked video production toolkit. If you’re willing to spend some time on basic setup, you’ll soon have a system to create your sales and marketing videos while working remotely. The main ingredients to making a professional video from home are: Understanding the purpose and audience for the video A strong message and compelling video script A branded virtual background Graphics, where needed Opening and closing bumpers Let’s dive into each of these a bit more. New call-to-action Why are you producing this professional marketing video? As with any marketing content or campaign, it’s important to know why you’re creating a video before you do it.
That knowledge will inform your approach and your script, and the script is a core ingredient for successful marketing and sales video. There are a few questions to consider before you can answer the big question above: Who are you producing the video for? The Australia Email List message starts with the audience. Which of your buyer personas are you creating this video for, and which challenge are you trying to help them respond to or solve? What product or service are you promoting? It’s not enough to know who you’re speaking to, you also need to know what you’re speaking to them about. What phase of the buyer’s journey are you targeting? Once you know who you’re marketing to and what you’re promoting, you’ll want to determine where the audience is in their buyer’s journey. Users who are further along on their path may be more receptive to a sales-focused message, while users who are at the beginning of their journey will require a more general message. This may also help you determine what type of video you’re going to create, whether it’s a product demo, tutorial, testimonial, or creative video.
How will your video reach your target audience? Is your video going to be served to users via email, social media, advertising, or will it be part of your corporate site, or YouTube channel to target organic growth? The medium you use to promote the video will also help inform how you craft your message. Finally, what do you want them to take away from watching your video? Once you’ve answered these questions, you should be able to write your script. Remember: different types of videos have different levels of engagement, so be cognizant of video watch times when you’re choosing your video type and crafting your script. Creating a strong message and script for your marketing video The script is the foundation of any professional marketing video. You can add graphics and catchy music to the finished production itself, but without a strong message and a compelling call to action, you’ll quickly lose viewers’ interest. Before you write your script, make sure you know what type of video you’re making. This may mean having buy-in from different departments, depending on the nature of your video.